Fame

Louis Vuitton

The ability to be able to market a brand on the status and fame of a person in todays culture seems to be one of the biggest and most influential ways to make sure the product is in the eyes of  a wide selection of potential buyers. 

This advertisement for Louis Vuitton, taken by Annie Leibovitz, features Keith richard’s from the Rolling Stones. The advert examines a person whose life has been scrutinised and scorned upon for the manner and life style he has lived.  Richard’s is labelled as one of the all time rockers and lady’s man. 

Using a character that has such a stigma and reputation with him to sell a product shows the brand is trying to be on edge and go against conventions of fashion advertising. This type of endorsement would usually be associated with a different area of glamour, fame and celebrities who adorn the cover of glossy magazines and have television shows made about them. 

This type of advertising is trying to entice a whole different niche market to this illustrious brand. It just goes to show you how a reputation and celebrity can sell anything, do you honestly think Keith Richards travels with Louis Vuitton luggage? i highly doubt it. But he has made his money and has no-doubt for filled his end of the agreement, by literally marketing his face and social status.